Managing Innovation Integrating Technological, Market and Organizational Change, 7th Edition | 10.77 MB
Title: Managing Innovation Integrating Technological, Market and Organizational Change, 7th Edition
Author: Joe Tidd
Category: Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Language: English | 627 Pages | ISBN: 9783030354152
Description:
Change is a part of any organization, but in order to compete in the globally connected business environment, organizations also need to incorporate an entrepreneurial focus. This book investigates how successful organizations have intelligently responded to change by utilizing creative, innovative and dynamic solutions. Pursuing a complexity theory approach, it analyzes the changes currently taking place, and discusses the optimal use of organizational resources. This provides the reader with a more cohesive way to assess the current and potential future challenges faced by organizations as they respond to environmental, social and economic changes.
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