The Power of Pull What You Need to Know About Customer Demand to Build a Successful Startup | 2.05 MB
Title: The Power of Pull What You Need to Know About Customer Demand to Build a Successful Startup
Author: Rob Snyder
Language: English | 272 Pages | ISBN: 9781541705968
Description:
A serial entrepreneur shows how to harness customer demand to fuel your startup's growth.
"A bracing, essential corrective to startup mythology." -Tom Eisenmann, professor of entrepreneurship, Harvard Business School
Rob Snyder followed all the traditional advice for launching a startup-he did his research, ran experiments, raised millions in venture capital-but his company struggled to get off the ground. It wasn't until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped hundreds of founders get unstuck and start scaling.
In The Power of Pull, Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the...
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