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The Impact of Marketing Strategies on Society | 10.03 MB

Title: The Impact of Marketing Strategies on Society
Author: Nimet Uray
Category: Business & Finance, Marketing & Sales
Language: English | 406 Pages | ISBN: 0749468041


Description:
This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical aspect of marketing, such as branding, pricing, social marketing, influencer marketing, and social media, and examines the societal impacts of companies' marketing management strategies. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society.

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